In September 2005 Macy’s introduced the first Path to Peace baskets. The partnership with Rwandan artisans established a global market for these unique works of art. The initial modest collection of baskets only available online at Macy’s.com and the Macy’s flagship store at Herald Square has expanded to other Macy’s location as well as a presence on
www. fairwindstrading .com.
While keeping a focus on the individual artisans, the expansion to textiles and most importantly products for every day use helps move the merchandise perceptions from crafts and collectibles to home fashion, opening up enormous expansion opportunities.