Earlier this year when I launched the ethniciti blog, I noted that during my over 30-year-long career devoted to understanding consumer needs and designing environments to make their lives easier and more fulfilling, not once have I been called upon to create a design or merchandise strategy directed to the modern African-American consumer.
I started my business, ethniciti, to fill the unmet needs of African-American consumers and enable them to acquire quality home fashion goods that truly reflect their lifestyle, culture, knowledge, and sense of fashion.
ethniciti offers a new way of thinking, a feeling of organized ecleccticism. Our exciting, African-inspired collections embody a new vision of the African-American style – how African-Americans see themselves and how they want others to see them
Now I am pleased to announce the launch of the ethniciti online catalog. Take a look at the collections which we have carefully drawn from throughout the Diaspora, featuring works of Pan-African artisans and their representatives.